By NCR DELHI TEAM
February 27, 2023
Twitter Inc has reportedly laid off 10% of its workforce, which equates to around 200 employees. The move marks the latest round of job cuts since Elon Musk took over the social media site in October 2022.
According to a report in the New York Times on Sunday, the job cuts took place on Saturday night, impacting product managers, data scientists and engineers who worked on machine learning and site reliability. These roles help to keep Twitter’s various features online. Twitter has not yet commented on the matter.
At present, the company has a headcount of around 2,300 active employees, as reported by Musk last month. This means the job cuts will have a significant impact on the company and its operations.
The latest job cuts follow a mass layoff in early November, when Twitter laid off about 3,700 employees as part of a cost-cutting measure by Musk. The Tesla CEO had acquired the company for $44 billion.
At the time of the previous layoffs, Musk had said that the service was experiencing a “massive drop in revenue” as advertisers pulled spending amid concerns about content moderation. The situation does not appear to have improved since then, leading to further job cuts.
It’s worth noting that Twitter recently started sharing revenue from advertisements with some of its content creators. This move was aimed at helping to retain users and encourage them to create and share more content on the site.
However, it appears that this move has not been enough to offset the drop in revenue from advertisers, which has led to the latest round of layoffs. It remains to be seen whether Twitter will be able to bounce back from this setback, or whether more job cuts will be necessary in the future.