PUNE: Kia, the rapidly expanding Korean automaker, has achieved a significant milestone by selling 500,000 units of its highly popular SUV, the Kia Seltos, within a span of just 46 months since its debut in the fiercely competitive car market. This extraordinary achievement showcases the immense success and widespread acceptance of the Seltos among consumers.

Launched in India in August 2019, the Kia Seltos quickly became a blockbuster hit, captivating the hearts of customers and propelling the company’s growth. In terms of overall sales, including domestic retail and exports, this mid-size sport utility vehicle contributed an impressive 55 percent, solidifying its position as a key driver of Kia’s success.

According to Tae-jin Park, Managing Director & CEO at Kia India, the Seltos’ triumph represents an ode to the indomitable human spirit that constantly strives for excellence. He emphasized that the vehicle symbolizes the remarkable outcome when passion meets innovation and dreams become reality. Park proudly acknowledged the support of over 500,000 valued customers who have embraced the Seltos as their revolutionary driving companion.

Impressively, despite the emergence of numerous new innovations in the segment, the Kia Seltos continues to demonstrate exceptional sales performance. During the first quarter of 2023, the SUV achieved a total sales figure of approximately 27,159 units. Even in the face of strong competition, this translates to an average monthly sales figure of over 9,000 units. These numbers attest to the enduring popularity and appeal of the Seltos in the market.

Looking ahead, Kia is preparing to introduce a facelifted version of the Seltos. This upgraded model will showcase refreshed styling, featuring a revised front fascia and additional features that enhance the overall driving experience. Notably, the new Seltos will also boast advanced driver assistance systems (ADAS), adding an extra layer of safety and convenience for its discerning customers.

Under the hood, the India-specific Seltos will maintain its mechanical specifications, retaining its current model’s performance. However, it will receive a significant boost in power with the introduction of a more potent 1.5-liter turbo petrol engine, replacing the previous 1.4-liter unit. This enhancement will further elevate the Seltos’ performance and appeal to driving enthusiasts seeking a thrilling experience on the road.

As the Kia Seltos continues to captivate the automotive market with its exceptional sales performance and remarkable features, the company remains committed to providing customers with a driving companion that exemplifies brilliance, innovation, and passion. With the forthcoming facelifted version, Kia aims to set new standards in the mid-size SUV segment and reinforce its position as a leader in the automotive industry.

NCR DELHI TEAM